BRAND BUILD, SOCIAL MEDIA & EVENT MARKETING
Hot Girl Craft Club
A Passion Project That Took Off
Hot Girl Craft Club started as a backyard idea and turned into a sold-out creative event series and community for women. I built every single piece from scratch. This project is no longer as active, but it's proof of what I can build when I have full creative control.
100+
EVENTS HOSTED
100%
SELL-OUT RATE
WAITLISTED
DEMAND
2+ yrs
IN OPERATION
The backstory
Hot Girl Craft Club wasn't a client project. It was mine. I started it because I wanted to create a space for women in Louisville to connect, make things, and show up as their boldest selves. The first event was literally in my backyard.
What I built
Everything. And I mean everything:
7 Complete brand identity from scratch: logo, color palette, typography, voice, and brand guidelines
7 Shopify website with event ticketing and merch sales
7 Full merch line design
7 Social media content strategy and ongoing management
7 Event planning, budgeting, purchasing, setup, and hosting for 100+ themed crafting workshops
7 Marketing, promotion, and community building through organic social media
7 Local brand partnerships and collaborations
Every event was a themed crafting workshop or tutorial. I planned the theme, sourced and purchased all materials, organized the logistics, and then showed up and hosted the whole thing myself. Attendance ranged from 20 to 50 people per event.
The results
Every single event sold out. It grew so fast I had to cap member count and add a waitlist just to manage demand. The Instagram hit 3,400+ followers through purely organic growth: no paid ads, no influencer partnerships, just content that resonated and word of mouth that spread faster than I could keep up with.
