CONCEPT BRAND IDENTITY
Eco Paws
Clean, Playful, and Earth-First
Eco Paws is a concept project showcasing my brand identity design process from start to finish. I created a complete visual identity for a fictional sustainable pet brand.
The concept
The brief was to create a brand identity for an eco-friendly pet product company that felt modern, approachable, and trustworthy. The brand needed to communicate sustainability without falling into the trap of looking generic, and it had to feel premium enough for pet parents who care deeply about what they buy.
What I designed
7 Primary and secondary logo design
7 Complete color palette with usage guidelines
7 Typography system (headlines, body, accent)
7 Brand voice and messaging framework
7 Product packaging design and mockups
7 Product concept development and imagery
7 Full brand strategy deck
The final identity balances warmth and playfulness with credibility: a natural color palette, minimal logo, and friendly illustrations that feel modern without sacrificing trust.
