7 ABOUT ME 7
7 ABOUT ME 7


Not luck. Strategy.
And a whole lot of personality.
Not luck. Strategy.
And a whole lot of personality.
I'm Kaitlyn Scamihorn, the founder of 777 Social Co. Here's the full story behind the brand, the person, and why I do what I do.
I'm Kaitlyn Scamihorn, the founder of 777 Social Co. Here's the full story behind the brand, the person, and why I do what I do.
10M+
10M+
TOTAL VIEWS
TOTAL VIEWS
5+
5+
YEARS EXPERIENCE
YEARS
EXPERIENCE
250+
REELS PRODUCED
7+
PLATFORMS MANAGED
250+
REELS
PRODUCED
7+
PLATFORMs
MANAGED
BRAND IDENTITY 7 SOCIAL MEDIA MANAGEMENT 7 CONTENT CREATION 7 WEBSITE DESIGN 7 GRAPHIC DESIGN 7 SHORT-FORM VIDEO 7 STRATEGY 7 STORYTELLING 7
BRAND IDENTITY 7 SOCIAL MEDIA MANAGEMENT 7 CONTENT CREATION 7 WEBSITE DESIGN 7 GRAPHIC DESIGN 7 SHORT-FORM VIDEO 7 STRATEGY 7 STORYTELLING 7
The girl behind the lucky number
The girl behind
the lucky number
I'm Kaitlyn. I'm a full-service social media manager, content creator, brand builder, and creative strategist based in Louisville, KY. I started 777 Social Co. because I kept seeing the same thing over and over: amazing small businesses and female-led brands gambling their time on random posts with zero strategy, wondering why nothing was sticking. It drove me crazy because I knew exactly how to fix it.
So I built a company around it. 777 Social Co. isn't named after luck. It's named after what happens when you stop leaving your brand's growth to chance and start playing with intention. Every strategy I build, every Reel I produce, every brand identity I create is designed to stack the odds in your favor.
My background? I've managed social media across seven platforms for Kentucky's fastest-growing company, produced 100+ Reels, hit 1M+ views on a single TikTok, and grown Instagram reach by nearly 800%. I hold a Bachelor's from the University of Louisville where I was a Trustees' Scholar. But honestly, what matters more than any of that is that I'm genuinely fun to work with, I have big ideas, and I care about your brand like it's my own.
Content creation isn't a chore for me. It's creative. It's art. It's fun. And I bring that energy to everything I touch.
I'm Kaitlyn. I'm a full-service social media manager, content creator, brand builder, and creative strategist based in Louisville, KY. I started 777 Social Co. because I kept seeing the same thing over and over: amazing small businesses and female-led brands gambling their time on random posts with zero strategy, wondering why nothing was sticking. It drove me crazy because I knew exactly how to fix it.
So I built a company around it. 777 Social Co. isn't named after luck. It's named after what happens when you stop leaving your brand's growth to chance and start playing with intention. Every strategy I build, every Reel I produce, every brand identity I create is designed to stack the odds in your favor.
My background? I've managed social media across seven platforms for Kentucky's fastest-growing company, produced 100+ Reels, hit 1M+ views on a single TikTok, and grown Instagram reach by nearly 800%. I hold a Bachelor's from the University of Louisville where I was a Trustees' Scholar. But honestly, what matters more than any of that is that I'm genuinely fun to work with, I have big ideas, and I care about your brand like it's my own.
Content creation isn't a chore for me. It's creative. It's art. It's fun. And I bring that energy to everything I touch.
777
THE FUN STUFF
My favorite place to work from is the zoo. My yearly membership is a household essential.
I'm a dog mom of 2: a Shiba Inu named Peter Parker and a Chow mix named Prince Charming
I'm a sucker for a good moodboard and a serif font
Guilty pleasure: watching Twilight on repeat (Team Edward forever)
I foster shelter dogs and use my marketing skills to help them find furever homes
What I'm betting on
What I'm betting on
01
01
Strategy Over Luck
Strategy Over Luck
I don't post and pray. Every piece of content has a purpose, a plan, and a reason for existing. Your audience can feel the difference between random and intentional, and so can your bottom line.
I don't post and pray. Every piece of content has a purpose, a plan, and a reason for existing. Your audience can feel the difference between random and intentional, and so can your bottom line.
02
02
Personality Is the Brand
Personality Is the Brand
People follow people. I help brands show up with a voice that actually sounds human, not like a marketing textbook. The brands that win are the ones that feel real, relatable, and worth rooting for.
People follow people. I help brands show up with a voice that actually sounds human, not like a marketing textbook. The brands that win are the ones that feel real, relatable, and worth rooting for.
03
03
Results You Can See
Results You Can See
I don't hide behind vanity metrics. I track what actually matters: growth, engagement, conversions, and whether or not your audience is turning into customers. If it's not working, I fix it.
I don't hide behind vanity metrics. I track what actually matters: growth, engagement, conversions, and whether or not your audience is turning into customers. If it's not working, I fix it.
04
04
Full Service, Full Commitment
Full Service,
Full Commitment
I don't hand you a PDF and disappear. I do the work with you, or honestly, for you. Strategy, content, management, reporting. I play the whole hand so you can focus on running your business.
I don't hand you a PDF and disappear. I do the work with you, or honestly, for you. Strategy, content, management, reporting. I play the whole hand so you can focus on running your business.
05
05
Small Brands Deserve Big Energy
Small Brands Deserve Big Energy
You shouldn't need a Fortune 500 budget to have a killer social media presence. I bring the same level of strategy and creativity to a local startup as I would to a national brand. Every brand deserves to win.
You shouldn't need a Fortune 500 budget to have a killer social media presence. I bring the same level of strategy and creativity to a local startup as I would to a national brand. Every brand deserves to win.
GET IN TOUCH
Ready to go all in?
Whether you need someone to take social media completely off your plate or you're building a brand from scratch, let's talk. No pitch, no pressure. Just a real conversation about your brand and how to make it hit. The first call is always free.
(Spoiler: you're going to wish you called sooner.)
© 2026 777 Social Co. | Your lucky hand in social media.
© 2026 777 Social Co. | Your lucky hand in social media. hello@777socialco.com